We will treat all your personal information as confidential. It will be kept on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation.

When you shop at Mad Academy, we will ask you to input personal information such as your name, e-mail address, billing address, delivery address, telephone number, product selection(s), credit card (or other payment) information and a password. This will be collected, along with information about your internet location (e.g. the URL you came from, IP address, domain types), your browser type and version, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, and any search terms that you entered on our website (“User Information”). We may collect this information even if you do not register with us.

You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

We confirm that any personal information which you provide to us will only be used for the following purposes:

  • processing your orders
  • statistical analysis and survey purposes to improve this website and our services
  • to highlight website content for you
  • to administer this website
  • advertising or marketing business activity, goods and/or services and promoting public relations, but only in connection with Mad Academy.

You agree that you do not object to us contacting you for any of the above purposes whether by telephone, e-mail or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.

We will not release your Personal Information to any company outside of Mad Academy for mailing or marketing purposes. However, you should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information and/or user information, we are entitled do so.

When entering any of our contests or prize draws, you provide your name, email address and/or mailing address. If you win, we will send the prize to the address entered and notify you by email. When you enter a contest or prize draw, you are also included in our newsletter list to receive notice of promotions, special offers and new products/ranges on the website. You may unsubscribe from this newsletter by following the unsubscribe instructions in any email received.

We use cookies to keep track of your shopping session to personalise your Mad Academy experience and so that you may retrieve your shopping basket at any time – if you do not accept cookies you will be unable to use the website.

Please check back frequently to check for any updates or changes to our privacy policy.

Enquiries regarding this Policy should be directed to: Mad Academy Limited, 2 Warwick avenue, Thorpe Lea, Surrey. TW20 8LT