MAD Academy provides fun entertainment for children and parents. We are not childcare providers and are NOT responsible for implementing the Early Years Framework of the Early Learning Goals (ELGs). However, we are passionate about child development and work very hard to ensure our content is not only fun and stimulating for young children, but will also help them grow and learn. Therefore many of our activities can support children in the areas outlined by the Early Learning Goals, particularly the prime ones which are particularly important for the 0-3s.

Any Early Years Organisations, who may be interested in using MAD Academy within their setting, will be interested in how you will be able to support them in delivering the Early Learning Goals. Below you will find some of the ways our activities can support them.

Personal, social and development

Making relationships

We help children making relationships by:

  • Giving children early social engagement with other children and adults in a safe environment
  • Repeating greetings at the beginning and end of each session, familiarizing them with social rituals. We also greet everyone by name so we all learn each others names.
  • Giving children lots of opportunities to play along side others and to play co-operatively with parents and with other children and adults and encouraging them to take turns.
  • Providing plenty of collaborative activities such as  the parachute, construction games or other props.

Self-confidence and self-awareness

We help children build self-confidence and self-awareness by

  • Ensuing classes are free-spirited, so babies and children able to engage at their own pace, can sit out or do own thing till they are ready to join back in when they feel comfortable.
  • Allowing children to make their own choices about instruments or how to use their props.
  • Encouraging a positive and happy atmosphere.

 Physical development


We help children learn to move by:

  • Encourage physical awareness and songs and games that teach children the names of body parts.
  • Encouraging various ways of moving from rolling, crawling, walking, jumping, skipping, standing, hopping, dancing, stretching, spinnng, twisting, sliding.
  • Providing a variety of stimulus for children to move to – music, rhythms, stories.
  • Encouraging them to enjoy being physically active.
  • Encouraging them to move with awareness of themselves and others and to move around safely, particularly when moving at speed.


We help children learn to handle objects by:

  • Using props and instruments in each session to encourage fine motor skills such as manipulation, squeezing, stacking, banging, pushing etc.
  • Using props to learn key skills such as rolling, bouncing, balancing, placing, throwing, stacking, spinning, catching

Communication and language

Listen and attention

We help children develop listening and attention by:

  • Encouraging eye contact.
  • Singing songs and rhymes.
  • Using lots of cues and repetition to help children tune in to new activities.
  • Playing listening games, such as sound location and sound identification
  • Modelling good listening during listening games


We help children develop understanding by:

  • Using actions in our songs and dances to show meanings
  • Using activities where we role play and act out common situations
  • Using instructions with our dance routines that increasing in complexity


We help children to learn to speak by:

  • Encouraging them to make sounds and explore their vocal range in song
  • Activities which encourage turn taking conversations with babies and toddlers
  • Providing opportunities to talk to their carer and engage in two way conversations and answer questions
  • Singing lots of songs with lots of repetition